Message Stick Communications announces its entry into the M Business Market

“85% of Australians under 35 (and almost as many over 35) say their preferred means of communication is via SMS” – John Edwards, m business expert

“There are currently over 2.3 billion mobile phone users globally with over 17 million users here in Australia” – Juniper Research, specialist telecommunications researcher

“The total number of m business transactions per year is expected to increase from 498 million in 2006 to 4.8 billion in 2010” – Verisign, leader in secure payment services

What is m business?

Mobile business (m business) is the use of mobile devices and mobile networks to communicate, inform, transact and entertain. M business refers to communication with staff, clients, suppliers and partners and encompasses both domestic and international communication.

Case Study

Company: Santam South Africa
Industry: Insurance

Description: In meeting the changing competitive landscape of the short-term insurance market, Santam has adopted a strategy of providing the highest levels of service to its client base. A key part of achieving this has been its implementation of an SMS alert service that gives clients immediate and proactive communication relating to their claims.

Result: For Santam, the success of the service has been proven through the 500% growth in uptake in less than a year – from some 5,000 messages sent each month at launch, to 25,000 messages per month today.
Source: Clickatell, South Africa

Case Study

Company: First National Bank, South Africa
Industry: Banking

Description: Never before has it been so crucial for financial organisations to provide clients with real-time, reliable information on their banking transactions, no matter where they are located. This gives clients definitive control over their finances and helps them in the fight against fraud.

Result: Over 2.3 million customers are now using the system and each month 100 thousand new clients sign up. First National Bank has enjoyed reduced call centre costs, reduced fraud instances and increased brand awareness.
Source: Clickatell, South Africa


Why not talk to Message Stick about your m business needs?

For further information, contact Message Stick Communications:

Michael McLeod: Chief Executive Officer
Phone: 1300 724 201
Fax: 02 8221 7788
E-mail at:
Address: Level 6, 33 Bligh Street., Sydney 2000