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- To remain financially independent by producing sustainable and distributable profits for shareholders - without the need for any grants, subsidies, or other "socially based" concessions whatsoever.
- To promote understanding and awareness of the Indigenous community in Australia within the non-Indigenous business community.
- To contribute to the process of Reconciliation by providing a
working example, in the business environment, of how positive
relationships between Indigenous and non-Indigenous Australians
can thrive and produce meaningful outcomes.
- To support and develop successful Indigenous business executives as role models for the Indigenous community - particularly for the youth within the community.
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Origin of the message stick...
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